Lauren Miller

March 19, 2024 - 16:57 pm

Plus Ultra and Zimba: Spearheading Sustainable Oral Care in Walmart

NEW YORK, March 19, 2024 - Walmart is revolutionizing its oral care section with an eye toward the preferences of the environment-conscious, younger demographic. The retail giant is set to introduce products from two sister companies, Plus Ultra and Zimba, into its stores this month. Both companies, led by women, are front-runners in sustainable oral hygiene innovations. Plus Ultra's breakthrough comes with its first-to-market eco-friendly replacement heads for electric toothbrushes, while Zimba offers a unique selection of affordable, premium, and delectably flavored teeth whitening products.

Generations Z and Millennials collectively make up nearly half of the United States population, and their consumer choices are inclining increasingly towards organic and sustainable goods. Research shows that 75% of Gen Z shoppers prioritize sustainability over brand recognition. Similarly, Millennials are veering their consumptive practices towards environmentally aware products. These trends are reshaping how retailers like Walmart cater to their influential customer bases.

Plus Ultra has earned its stripes in natural retail locations such as Whole Foods Markets, Thrive Market, and Lassens. The brand is gearing up for its massive leap into the mainstream with a presence in about 600 Walmart stores coast-to-coast. Plus Ultra is introducing two of its groundbreaking products: replacement heads manufactured from recycled plastic compatible with popular brands Philips Sonicare and Oral-B. These eco-conscious options come in two-packs with plastic-free, Forest Stewardship Council (FSC) certified paper packaging.

Zimba, whose products can be found at Sprouts Farmers Markets and Erewhon, will debut approximately 4,500 Walmart locations nationwide with four innovative products. The line-up includes Mint Teeth Whitening Strips and Coconut Teeth Whitening Strips, both available in two-week supplies. In addition, Zimba will offer the On-the-Go Kit, which includes an LED Light and Teeth Whitening Pen, as well as Zimba's Ultimate Teeth Whitening Kit, adding to the aforementioned a pack of Mint Teeth Whitening Strips.

Christina Ramirez, the visionary Founder of Plus Ultra and current President of both brands, expressed enthusiasm over both brands’ Walmart launch. She noted that younger shoppers, particularly Millennials and Gen Z, are on the lookout for new, inexpensive, eco-friendly lifestyle commodities to integrate into their everyday wellness regimes. Plus Ultra and Zimba strike a chord with consumers who are concerned about the effectiveness of the products they use and the well-being of our planet.

About Plus Ultra: Plus Ultra is redefining the landscape of oral care with its commitment to natural, sustainable, and aesthetically pleasing oral care solutions for every individual. Their initiatives are deeply rooted in inclusivity, environmental stewardship, and philanthropy, as they believe that preserving the Earth brings joy and smiles. Their product offerings encompass a wide range of innovative and natural oral care that are distributed nationally in over 8,000 grocery store chains, hotels, airlines, and retailers across the U.S. For more information about Plus Ultra and their sustainable products, visit livePLUSULTRA.com.

About Zimba: Zimba is on a mission to make at-home teeth whitening attainable and affordable because confidence in one's smile should be accessible to all. The brand aims to offer the best possible smile with the use of minimal yet efficacious ingredients in their products. Zimba not only excels in product quality but also in affordability, offering their items at prices up to 60% lower than competing brands. Their array of products, designed to diminish tooth sensitivity, includes whitening strips, whitening kits, pens, powders, and LED lights. To explore Zimba's approach to accessible and effective teeth whitening, visit shopzimba.com.

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SOURCE: Plus Ultra